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OUR WORK

Billcorp

Multi-page WordPress website with a strong focus on SEO and lead generation.

Digital Marketing
SEO
Systems Integration
Web Design

Website, lead generation and sales system overhaul

When our client approached us, their goal was clear: build a website that delivers real, measurable results, specifically, high-quality leads. We delivered a complete digital transformation with a focus on performance, user experience, and seamless integration.

We designed and developed a fully custom, multi-page WordPress website tailored specifically for lead generation. With a strong SEO foundation at its core, the build focused on both performance and visibility. The site was coded from the ground up using clean, efficient practices to ensure fast loading speeds, responsiveness across all devices, and a user-friendly interface that drives engagement.

To support discoverability, we implemented keyword-rich content structures and schema markup, helping the website rank across relevant search terms. Every element of the site, from layout to visual hierarchy, was intentionally crafted to guide users toward key conversion points, creating a seamless and intuitive experience for visitors.

All creative assets, including professional photography, on-brand videography, and persuasive copywriting, were produced in-house by our team. This gave us full control over consistency, tone, and storytelling, ensuring the brand message was not only clear but compelling.

But we didn’t stop at design and development. We built a comprehensive digital ecosystem that supports the entire customer journey—from attracting potential clients through search and social, to converting them with lead forms and CTAs, and retaining them through automated workflows and ongoing engagement. The result is a digital presence that’s built to perform, evolve, and scale with the business.

The result? A high-performing digital engine that drives consistent traffic, converts leads at scale, and supports sustainable business growth. With conversions at an all-time high, the client now enjoys a streamlined, automated sales and marketing pipeline that delivers real results—day in, day out.

  • Tracking 86 targeted keywords, with 20% ranking #1 on Google

  • Generating 20–30 organic leads per week

  • Improved search visibility, conversion rates, and user engagement

Seamless Sales & Workflow Integration

To help the client convert leads into customers efficiently, we integrated the website with:

  • PipeDrive CRM to track leads through every sales stage, optimise opportunities with AI insights, and automate deal workflows

  • PandaDoc for delivering branded proposals and collecting digital signatures, streamlining the sales process

  • Campaign Monitor to support targeted email marketing campaigns and automated lead nurturing

  • Zapier to connect all systems and automate the entire workflow, reducing manual effort and ensuring nothing falls through the cracks

Multi-Channel Marketing Strategy

To amplify traffic and conversions, we deployed a tailored multi-channel marketing strategy across:

  • Google Ads, Facebook, and Instagram campaigns

  • Email newsletters and automated follow-up sequences through Campaign Monitor

  • Content-driven engagement to build trust and attract the right audience